So, all the guys will be getting a pissed as newts so what do you offer in the movie theatres? Correct: chick flicks:
Sony Pictures and Universal Pictures are taking a page out of their own playbooks for Super Bowl weekend, revisiting genres that have scored at the North American boxoffice on the weekend of the big game.
Sony opens the Pang brothers' horror film "The Messengers" with hopes of mimicking the $21 million gross generated last year when the studio bowed "When a Stranger Calls." Universal is trying to lure female moviegoers, usually less interested in football, with the Diane Keaton/Mandy Moore starrer "Because I Said So," a strategy the studio used when it released "The Wedding Date" on Super Bowl weekend in 2005.
"Messengers" marks Hong Kong horror directors Oxide and Danny Pang's English-language debut. Starring Dylan McDermott, Kristen Stewart and John Corbett, the PG-13 film revolves around a family that moves to a North Dakota farm and is haunted by mysterious apparitions. "Messengers," from Sony's Screen Gems label, was produced by Sam Raimi's Ghost House Pictures in conjunction with Mandate Pictures.
Just imagine the carnage and violence if the women insist that they be accompanied to the theatre?
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